Instagram is an online mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter includes fast become a favoured social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their phones and would allow these types of easily upload and share these photos with friends (or account followers) while using Instagram application. More recently video was introduced to Instagram it can be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There to become more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per calendar day.
The account is ‘free’ to produce so there are low barriers to entry.
It is a medium permits for easy sharing of content round the clock.
What involving success have businesses achieved using Instagram?
Businesses while Levis, L’oreal and any huge selection of others tend to be able to use the tool to:
To increase awareness of their products and services.
To increase brand exposure.
To showcase their community and pro bono try to inspire and attract prospects to build relationships their product, service or brand.
Run successful promotions, competitions and free gifts.
Small Business marketing success with Instagram
Instagram appears to be be particularly popular with product based businesses due to its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the application allows for photos to be posted and shared persons either wearing or basic products. For instance, a food manufacturer might post photos of a person cooking with, sharing a meal, or entertaining friends using their food materials. This success is not exclusive to big brands as little business businesses also been able to leverage the of Instagram to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through the use of attractive photographs on the food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers some other Instagram users would have an interest in or search in support of.
Bloggers, social websites stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their Instagram records. This ‘influencer’ group means there are a couple of eyeballs there ready observe your products and services. The audience has already been created for you. The engagement has now been formed and making use of this manual your product uploaded onto their buy instagram likes feed or featured by a blogger or popular Instagram account holder will assist to expand your audience speedier. Therefore taking period to identify key ‘influencers’ in your industry along with the way you can tap into this crucial.
Hashtags – What are they?
How can they be utilized to increase business exposure?
I claim that if you are interested in getting onto Instagram you spend time up front doing your Hashtag experience. Hashtags are tags a person can can incorporate a caption of a graphic that you upload. By utilizing a hashtag you need to use the # symbol at the front of the tag after that add a keyword or several keywords without spaces after the hash logo. For example, you might post a thing image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Most likely already know hashtags though they are also popular on Twitter but if you aren’t take ripped abs online to see some examples of how they have been used. The reason of the hashtag is to tag your photo into a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.